THE BLOG
I’d Test That: Bringing our A/B Testing Game to Hewlett Packard
POSTED ON 25 April 2012 BY Victoria MoreheadIf you think that big, successful companies are beyond the need for site optimization and testing, think again. Often, the larger the company, the more testing opportunities there are.
I’d Test That: How Kodak Gallery Can Use Visual Personalization to Bump Up Conversions
POSTED ON 18 April 2012 BY Victoria MoreheadThe power of personalization is undeniable; we’ve seen it cause statistically significant lifts many times for our clients. Adding a customer’s name to messaging automatically grabs their attention, if only for a few vital seconds. But a name isn’t the only option for this strong conversion tactic.
I'd Test That: How DIRECTV Can Get More Conversions While Competing
POSTED ON 11 April 2012 BY Victoria MoreheadThis week, we’re taking a look at DIRECTV.com, specifically their competitive side.
The advantage of satellite TV service is that there’s limited competition. So if I’m looking for a satellite provider, I want to know the difference between DTV and DISH. The former makes a pretty bold competitive claim on their home page:
I’d Test That: How A/B Split Testing Can Bump Up Box Office Conversions for Fandango.com
POSTED ON 4 April 2012 BY Victoria MoreheadFandango is a pretty well known site for all things movies. You can check out trailers, read the latest cinema news and, of course, buy tickets. They’ve got fantastic traffic, with an average of 385,000 visitors per day.
I’d Test That: How Increasing Urgency Can Increase Revenue for Sears.com
POSTED ON 28 March 2012 BY Victoria MoreheadThis week, we’re taking a look at the site for Sears Roebuck and Company. They’ve been around since the late 1800s, so it’s no surprise that they are on top of their testing game. When first diving into their site, it was obvious that they are testing different homepage layouts between browsers.
I'd Test That: How Williams-Sonoma Can Use Behavioral Targeting to Increase Revenue
POSTED ON 7 March 2012 BY Victoria MoreheadBesides being one of the most popular high-end cooking stores, Williams-Sonoma is savvy about testing. They take full advantage of Test&Target, with multiple mBoxes active on their home page.
Conversion Audit: REI
POSTED ON 29 February 2012 BY Victoria MoreheadThere are a lot of REI fans in the Brooks Bell office, and our admiration doesn’t just apply to the store. They continuously put out effective and gorgeous emails, provide a great UX on their site and seem to have an active Test&Target culture.
Conversion Audit: Lowe's
POSTED ON 24 February 2012 BY Sonja FoustLowe's home improvement store has introduced a new feature called MyLowe's, which lets you keep track of your recent purchases and makes recommendations for you based on those purchases. Today we're going to take a look at the sign-up page to get a MyLowe's account.
Testing Insanity! (Wherein We Give Testing Ideas for Beachbody's Insanity Program): Landing Page Audit
POSTED ON 17 February 2012 BY Sonja FoustInsanity: In this case, we're not talking clinical diagnosis. We're talking the greatest fitness craze since Billy Blanks took you through Tae Bo. Today we're taking a look at Beachbody's Insanity landing page.
Here's the page we're looking at:
NetSuite's Copy-Heavy, Banner-Slidey, Tiny-Fonty Index Page: Landing Page Audit
POSTED ON 10 February 2012 BY Sonja FoustNetSuite's homepage is already using Test&Target to do some element tests. They've currently got several mboxes on their site. We want to see companies really getting the best use out of their Test&Target, though, so we've got some ideas for NetSuite from our Test&Target experts. Here's NetSuite's index page:
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