Experts in conversion optimization and A/B testing.
Victoria Morehead
While in college, Victoria found herself smitten with an Apple computer, which got her curious about graphic design. Ironically, that Apple was in the college newspaper office where she worked as a staff writer. After finishing a summer design internship, Victoria graduated with a degree in journalism, minoring in art and English.
Her first job was working as a writer and designer for the Entomological Society. Yes, bugs. From there she worked various design jobs, always including writing in the mix. In 2003, Victoria decided to take a year off from her career, teaching yoga and working for a natural health center. After the year, she switched to full-time writing, ending up in a mid-sized Baltimore-based agency.
In 2008, she moved from her home state of Maryland to North Carolina to work as a copywriter for Brooks Bell. Coming from a traditional agency into an all-digital environment was a huge change, one that totally altered her perspective on marketing.
Over the past three years with BB, Victoria has gained valuable insight into what kind of design and copy make people click and convert. She is passionate about BB’s vision for digital marketing, and enjoys mixing strategy, analytics and great creative together for the best results. She is grateful every day to work with an amazing and dedicated team of coworkers she also calls friends. In her downtime, Victoria enjoys traveling, cooking with friends, photography, hiking, discovering new music and continuing her obsession with Apple.
